Federated Travel- A travel domain expert with over 25 premium domain names including ParisHotels.com, NewYorkHotels.com, and OrlandoHotels.com
Travel Product: An Expedia EAN affiliate.
Project: Worked directly with the CEO to analyze and research transitioning the domain names from an affiliate to an OTA or online travel agency model.
*Prepared a comprehensive market research and strategic plan to transition the domain name brands to an OTA business model.
*Analyzed and prepared competitive analysis reports to determine the best online travel software to run the new business.
Examined the products and services and spoke directly with Rezopia, Juniper, Carsolize, NEMO-Pricesurfer, GP Solutions,
Switchfly, Zenith Software, AmnSoftOntra.
*Analyzed and prepared full feature benefit analysis sets on 3rd party hotel room inventory wholesalers, Tourico Holidays,
Hotelbeds, GTA, Kuoni, All Tour America and Personal RGE Tours.
*Created a business model canvas and financial models showing how the domain OrlandoHotels.com could increase gross profit
margins from 3%-8% to 20%-30% by transitioning from Expedia EAN to a OTA business model taking the transaction and
fulfilling the travel direct to consumer.
*Conducted a deep dive into analyzing the Orlando travel market including the total number of hotels, rooms, traffic, andnum
ber of leisure travelers coming to Orlando, Florida.
*Helped CEO with building a 12-month cash flow and pro-forma financial statement to present to the board of directors.
*Created a three phase 18-month operational plan to transition the domain names from Expedia EAN to an OTA.
*Created a marketing strategy to launch OrlandoHotels.com targeting Florida and Georgia leisure travelers visiting Orlando, Florida.
